![]() We all need stories to remind us of why we do what we do!įinally, ensure your story is always ethical and empowering. Remember that your existing staff, board members, and donors need to hear stories too. You’ll continue to get more natural and effective with the story each time. Practice your storytelling every chance you get and do so as if no one is watching. Consider repurposing your best stories in multiple formats, including: The way in which a story is told is almost as important as the content itself. Step 3: Tell (and retell) your stories in creative ways. When you start asking around, you may develop an entire library of stories to tell! Those stories can be the most effective because your audience begins to see themselves as a part of your organization,” explains Jesse Lane, CEO & Founder of goodmakerU by Branches Mission Lab. “One of the biggest mistakes we see nonprofits make is never telling the stories of their donors. Most importantly, those who have been on the receiving end of your nonprofit will likely have the most impactful stories to share. Think board members, staff, volunteers, and even donors. You can also find great stories by asking others involved in your organization. By using the story arc in Step 2 (keep reading), you’ll give those stories new life! Remember: a good story is always worth repeating. Now, you may feel like these stories have already been told too many times. Or it’s a testimonial from someone you’ve worked with. These can be the reason you were founded, or a recent transformation that happened to your organization. Maybe there are a couple stories that are already in your rotation. ![]() Think of those mission moments that can connect supporters to your cause and your impact. Spend time looking back and collecting (from your inbox, memories, etc.) a few of your favorite stories. Here are three steps to tell those stories to arrive at the happily ever after! It’s likely that your organization has hundreds of untold stories stories that are bursting at the seams to be heard! When you are packaging your story, be sure to follow the ‘story arc’ seen below. Verbally, it is easy to ramble and include unnecessary details. ![]() Great! The delivery of your story is equally important. Without a story, people are going to be left without a tangible reason to donate their money or time.
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